By Jack O. Lantern
Silver Shamrock Novelties recently reopened its factory in Santa Mira, CA, and they’re back in business for the upcoming Halloween season.
New witch masks, skull masks and the bestselling jack-o’-lantern masks are already available for purchase.
“We sold well over 50,000 masks in the first few hours we had them on the market,” said Connell Cochran, longtime owner of Silver Shamrock, who remained owner even after his death in 1982. “There should be at least one child in every corner of the world with one of our masks by October 31st. I can thank Billy Kupfer for that. He and his late brother, Buddy, to this day are my No. 1 sellers.”
Cochran said Silver Shamrock was on the D.L. for the last few decades after a mishap in the Santa Mira-based factory on Halloween night in the early ‘80s when Cochran, while trying to destroy children as part of a witchcraft experiment, lost his business and his life. But he said he and the biz have been back since March and pumping out more novelties than ever before.
“Our ‘final processing’ center is now more secure,” Cochran said. “We had somewhat of a technical problem back in ’82 with the previous center, but we made some enhancements to keep that from happening again.”
Asked to describe Silver Shamrock’s “final processing,” Cochran said it was “a little of this and a little of that.”
Cochran, the inventor of sticky toilet paper, will be a joker for the rest of his immortality.
“There’s one last thing we at Silver Shamrock are excited about,” Cochran told reporters during a recent press conference on the matter. “We’re asking all kids to be in front of their TV sets on Halloween for an all-new Horrorthon. And don’t forget the ‘big giveaway’ at 9. We’re just now finishing up the new jingle for TV ads. The clock is ticking. It’s almost time.”